Date: 03/22/2025

Speakers: Damien Corona

Description:

The meeting continued the Business Model Generation Canvas (BMGC) training, focusing on Customer Channels and Customer Relationships. Led by Lesia Craft and Damien Corona, the session opened with a powerful prayer and a reminder of 7MC’s mission—unity in the Body of Christ through collaboration, not competition. Lesia reviewed the foundational purpose of 7MC and highlighted the importance of supporting Christian businesses and ministries by offering tools, referrals, and networking through their growing E-Directory and events. Damien introduced a leadership devotional from John Maxwell and emphasized the role of foundational strategy, urging business owners to prioritize building a model aligned with Kingdom values before scaling.

The teaching dove deep into understanding how businesses can reach their ideal customers using various channels such as email, EDDM (Every Door Direct Mail), and social media—while being cautious of over-reliance on digital platforms. The discussion also explored customer relationship strategies, including emotional connection and post-sale engagement, to promote long-term loyalty and recurring revenue. Participants were encouraged to identify and focus on their quality clients over quantity and use tools like decision matrices to select the most effective outreach channels. The meeting wrapped up with a reflective discussion on the “Jesus and Judas” video, prompting attendees to evaluate how pride or self-reliance might limit God’s ability to lead in their businesses.